Believe Digital at Breathe Sunshine African Music Conference 2015


Believe Digital, French leading digital distributor and services provider for independent artists & labels in Europe at Breathe Sunshine African Music Conference 2015

Sep 30 – 1 Oct
Protea Hotel Fire & Ice! Cape Town
Two days before Rocking the Daisies and also part of the Cape Town Music Week (26 Sept – 4 Oct)

This fourth annual music conference offers the opportunity to connect and network with delegates from across the continent and beyond, and to meet some of the most exciting artists from Africa. Exchange and share ideas while learning about the business of music, the latest trends and how to earn from your art to build sustainable careers.

The conference consists of technical workshops, keynote talks, panel discussions, showcases, networking parties and more.


Leigh Morgan, Head of International Trade Marketing Believe Digital, from French leading digital distributor and services provider for independent artists & labels in Europe, is invited by BSAMC and IFAS as part of two different forums:


For more information:



The Breathe Sunshine African Music Conference is proudly brought to you by Black Mango and Seed Experiences.


Black Mango Music
Black Mango Music has been running for over 12 years as a record label, promoter, events management company and social enterprise. They run Cape Town Music Week, the Cape Town 6's Cricket and Culture Festival, Breathe Sunshine Unity Jam and Bridges for Music. They have produced events as far afield as Ibiza, the UK, New York, Amsterdam, Johannesburg, Malawi and Barcelona.


Seed Experiences
Seed Experiences are one of the most prolific experiential marketing agency and promoters in South Africa. They are the creators of Rocking the Daisies Music and Lifestyle Festival, In the City JHB and Sowing the Seeds. They have brought the likes of Bastille, UB 40, Mad Decent Block Party and Sonar to SA and also run The Bookmarks Awards.

The Breathe Sunshine African Music Conference and Moshito Music Conference & Exhibition are proud to announce a three year partnership deal. The deal formalizes an already existing strategic relationship and is a powerful step to uniting the often fractured music industry.

The partnership will facilitate a continued flow of information and knowledge exchange and the two parties will share expertise and resources with the united goal of developing, educating and growing the South African and greater African music markets.


Leigh Morgan - Director of Trade Marketing, Believe Group
As Director of Trade Marketing, Believe Group, Leigh Morgan heads up a team of 30 Trade Marketing specialists internationally for leading independent digital distributor Believe Digital. Based in London, Leigh has been working with Believe for nearly years and has been at the forefront of their international expansion, building and training Trade Marketing teams for each new office, which has now grown from four offices to thirty. Leigh has also been responsible for managing front line marketing campaigns with key services on a global basis.

Leigh's career in music began in 1997 through DJing, which secured him his first job at Defected Records. From there he moved in to physical distribution at dance specialist Amato Distribution, before moving on to head up the download service which was built by Beatport, the world's biggest Dance Specialist download store. Following this, Leigh ran his own Label Management and Social Media Company, managing the day to day affairs of a number of labels, plus running social media campaigns for multiple labels, artists and brands.

Leigh joined Believe at the start of 2011 as an account manager and quickly moved on to take over retail Trade Marketing in the UK for all digital services, before then moving into the role of Head of International Trade Marketing in 2012.